Timeline — 2025-Q1

~27 posts (Jan-Apr 2025 pre-archive window). See [[../archive/pre-2025/_index]] for full text.

Key events this quarter

• 2025-01-01 — Happy New Year. First order on the relaunched store took 8 days
• 2025-01-06 — Strategy shift: same product but higher prices, moving from discounting to an offering/value strategy. "More profit, etc."
• 2025-01-06 — Planning to launch a new product and brand within 7 days; goal is faster first million than 2024, with better margins
• 2025-01-17 — Almost a month since relaunch and "it isn't going good." CPA rising because new ad strategy targets problem-aware (not product-aware) audience — broader but more expensive
• 2025-02-16 — $25k+ revenue day; "finally found a missing problem to scale"
• 2025-02-16 — Acknowledges last year's profit execution was poor: "last year we fcked up with this little bit"
• 2025-03-06 — February goal was $1M revenue — missed it. Goal postponed to March
• 2025-03-06 — New brand/product launched: first order received. "That feeling of first order." Early numbers described as "sweet"
• 2025-03-17 — March looking promising with Meta algorithm changes; asks "can we get 1 million this month?"
• 2025-03-21 — Plans Q1 2024 vs. Q1 2025 comparison video with ad spend and profit margin details
• 2025-04-07 — "When they ask, 'Where is your Lamborghini?' I can finally share my garage" (tongue-in-cheek photo)
• 2025-04-07 — Q1 retrospective: "not happy with it, but at least we're back." Planning a numbers-focused livestream