Timeline — 2024-Q4

~35 posts. See [[../archive/pre-2025/_index]] for full text.

Key events this quarter

• 2024-10-15 — Almost a month of silence. Cash flow crisis has stopped everything; working to get the project running again. "It has been difficult for the team to keep pushing"
• 2024-10-15 — Submits speaker application for E-commerce Berlin Expo (one of the biggest e-commerce stages); asks community to vote
• 2024-10-15 — Preparing a new brand launch; idea to build it live on stream
• 2024-11 — (Zero posts — full month of silence)
• 2024-12-13 — Returns after two months dark: "I was on a mission to find money"
• 2024-12-16 — Plans to share what happened over the silent two months and how he got the project running again
• 2024-12-18 — Livestream recap: next steps are (1) share process of building a new brand, (2) share results of restarting the old brand
• 2024-12-18 — Hiring again: Shopify CRO full-time role; $1k bounty for a successful referral
• 2024-12-22 — Researching a potential new product with AOV of $25,500
• 2024-12-22 — "That's how I know I can achieve whatever I want: there is always someone who has done it!"
• 2024-12-24 — Store relaunched / back online
• 2024-12-29 — Accidental Russian meditation post in the channel ("Wrong chat")
• 2024-12-30 — Still waiting on first purchase post-relaunch; "looks like all the money is spent on Christmas gifts"
• 2024-12-30 — B2B cooperation inquiries coming in from B2C advertising: "This is cool; when you advertise to B2C, B2B always grows too"