Timeline — 2023-Q4

~36 posts. See [[../archive/pre-2025/_index]] for full text.

Key events this quarter

• 2023-10-06 — Podcast episode: "Play The Game Win The Sale -- Gamification Promotions In E-commerce"
• 2023-10-09 — 5-month mark of the challenge; admitted failure on 3-month goal: "There are no surrenders; there are just minor (or maybe major) updates to the plan"
• 2023-10-09 — Reflected on why: "Managing a family with 2 kids is different than with 3. Changing your company structure and people is not something you can plan"
• 2023-10-09 — Strategy pivot: starting with bundles instead of single products
• 2023-10-11 — Podcast episode: how to save up to 60% on logistics costs
• 2023-10-13 — Tip shared: add customer support chat to website (Shopify Inbox, free); two agency clients made money within 24 hours of adding chat
• 2023-10-13 — LinkedIn post: "How I added $42k+ revenue to one of our agency clients"
• 2023-10-16 — Another setback: needs to buy stock before launching ads; plans changed again
• 2023-10-16 — "Work from home bonuses" -- photo with baby at desk
• 2023-11 — (Zero posts -- complete silence for the month)
• 2023-12-11 — Returned after long absence: "Welcome back, huge apologies for disappearing!"
• 2023-12-11 — 10k challenge officially declared failed: "Last weekend celebrated 7 months of my youngest kid and that means my 3-month challenge has failed"
• 2023-12-11 — But: "I have made 10k with my first investment brand!" -- Investment Fund pivot produced results
• 2023-12-11 — Tested several new products but all failed (quality or margins)
• 2023-12-11 — Key self-realization: "There are two kinds of people, those who can create products and those who can sell them! And this challenge reminded me again, that I'm not a product maker"
• 2023-12-11 — Channel pivot announced: shifting from build-from-scratch to scaling existing brands: "I think for me the goal is next year make one million in a month, and then one million a day"
• 2023-12-11 — Handled troll comment ("useless channel") with humor: "I can show where is exit"
• 2023-12-21 — Teased new project launch: "I think this will make 1 million in April, maybe faster" -- found product with huge price gap and seasonal demand (Black Friday in April/May)
• 2023-12-21 — New product has average order value up to $2,000 -- major shift from low-AOV pet products
• 2023-12-21 — Winter solstice goal-setting: "Today is a perfect day to set up goals for next year. In nature, today, start a new year!"
• 2023-12-29 — Birthday on December 31 revealed; reflective voice message on strategy differences: focusing on high-AOV products vs. cheap Aliexpress items
• 2023-12-29 — Referenced Manscaped as aspirational brand ($100M+ profits in 2021, only 5 years old)
• 2023-12-29 — New online store v1 finished in Shopify; next step is designer feedback
• 2023-12-29 — Gratitude to community: "It's so amazing that there is somebody who is watching what you are doing, reminding you, pushing those buttons"