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Numbers — proof-point library

Use these in carousels, ads, and decks. Every number has a citation. If you can't find a source, don't ship the number.

⚠ Watch the reconciliation gap. Some claims overlap but don't fully match (units vs orders, lifetime vs YGH-since-Jan-2024, manufacturing-experience years). Pick one consistent set per piece of content. See [[gaps]] §A.

A. Personal (about Gustavs)

Metric	Value	Source
Birth year	1988	`brand-book/about.md`
Children	4	`MISSION.md`, `PEOPLE.md`
Bilingual	Latvian / English	`MISSION.md`
TEDx talk	published before Jan 2024	`2024-01.md` 06.01.2024
Track across online businesses	$100M+	`MISSION.md` (canonical)
Founders coached through eCOMHUB	10,000+	`MISSION.md`, `about.md`
Global e-com sales claimed in 2023 bio	€30M+	29.05.2023 msg85, `2023-05.md`
Team-build duration	7+ years	24.02.2024, `14 — Origin Story.md`

B. YGH brand-specific (since Jan 2024 e-com launch)

Metric	Value	Source
Brand launch	10.01.2024	`2024-01.md` msg301
First order	16.01.2024	msg350
First $10k day	26.01.2024	msg441
$50k in 20 days	31.01.2024	msg490
First-month revenue	~$209.5k (Feb 2024)	`01 - Revenue.md`
First $1M total revenue	109 days from launch (~06.05.2024)	`01 - Revenue.md`
Q1 2024 profit margin	~15%	`01 - Revenue.md`
US LLC registered	2024	`04 - US Expansion.md`
Dubai company registered	Mar 2024 (~floor 34 office)	`People & Places.md`
First $1M+ month	December 2025: $1,151,379	`MISSION.md`, `01 - Revenue.md`
Highest single day (payouts paused)	$810,628	`brand-book/about.md`
ROAS range	0.43 to 5.92 (both real, same week)	`brand-book/about.md`
Ad spend → revenue	$25k/day → ~$100k/day	`01 - Revenue.md`
Birthday $100k+ day	31.12.2025 (Gustavs's birthday)	`01 - Revenue.md`
Las Vegas Bellagio trade show ATH	~$1M sold at conference, $50k investment	`04 - US Expansion.md` 17.02.2026
Email volume	1.7M emails sent in last 30 days (15.04.2026)	msg1365
Money hold	Approaching $2M (14.04.2026)	msg1364
Warranty upsell	~$50k / 90 days (238 warranties)	`01 - Revenue.md`

C. Hero product economics

Metric	Value	Source
D2C AOV	~$3,000	`01 - Revenue.md`
Wolf-Deck cited AOV (current)	$4,232	Wolf Deck Slide 9 (rep comp math)
Pre-order discount	40% off future retail	`01 - Revenue.md`
Off-season	January (gardening season starts Apr–May)	`02 - Product Ladder.md`
Audience age	40–50+	20.01.2024 audio_32
Second new product (Feb 2026)	~$8,000 AOV; 3 sales day-1	`01 - Revenue.md`
Educational e-book	~$25 entry rung	25.09.2025, `02 - Product Ladder.md`
CPA target	$1,000+ → $30–50	`06 - Ads, Funnel Metrics & Scaling.md`

D. Manufacturing / credibility (Wolf Deck pack)

Claim	Value	Source
Manufacturing experience	15 years	Wolf Script Slide 7
European engineering	12 years	Manufacturing Fund hero, line 1127
Units sold (lifetime / category)	100,000+	Wolf Script Slide 7
Trustpilot reviews	2,300	Wolf Script Slide 7
Trustpilot rating	4.7 ★	Wolf Script Slide 7
Orders fulfilled (YGH)	3,800+	Wolf Script Slide 15
Units delivered (per GTM cut)	1,900+	Crowdfunding GTM exec summary
YGH shipped (per GTM cut)	$5.6M	Crowdfunding GTM exec summary
Run rate (current)	$3M / month	Wolf Script Slide 15
Total YGH revenue since Jan 2024	$16M+	Wolf Script Slide 3
ROAS lifetime	6.69× on $617k spend	Wolf Script Slide 3
Last 90 days (Q1 2026)	$6,335,890 (Manuf Fund) / $5,893,156 (Webinar OnePager)	Multiple
Last-90-day growth	+174%	Manufacturing Fund hero
Manufacturing facilities	3 (NY + FL + Ontario)	Wolf Script Slide 15
Delivery time	16 weeks → 7 days (post-Jacksonville warehouse)	Manufacturing Fund hero
Trade-show conversion	$50k spend → ~$1M sold (Las Vegas Jan 2026)	`04 - US Expansion.md`

E. Rep recruiting economics (Wolf Deck Slides 8–14)

Metric	Value	Source
Commission per sale (one-off)	10–15%	Slide 8
Bulk commission (wholesale)	up to 50%	Slide 8
Wolf-Deck AOV	$4,232	Slide 9
Per-sale rep earnings	$400–$2,000	Slide 9
5 sales/month (part-time)	$2k–$10k	Slide 9
10 sales/month (full-time)	$10k–$20k	Slide 9
20 sales/month (top performer)	$20k–$40k	Slide 9
Max reps (total)	50	Slide 10
Territory	Exclusive per state	Slide 10–11
Ad spend providing warm leads	$600k+	Slide 12
90-day rep ramp	$5k–$10k month 1 → $15k–$20k+ month 2-3	Slide 14
Primary CTA	Text LET'S GO to +1 (786) 432-9833	Slide 17
Secondary CTA	`yourgreenhouses.com/apply`	Webinar OnePager Slide 18

F. Capital raise targets ($10M crowdfund)

Component	Target	Source
Total raise	$10M combined	GTM Plan §1
Kickstarter	$5–7M (60 days)	GTM §1
Indiegogo InDemand	$1–2M	GTM §1
StartEngine Reg A+	$3–5M equity	GTM §1
Pre-launch ad budget (Meta CPL)	$30k–$90k	GTM §8
Live-campaign ads (Jellop)	$750k–$1.5M	GTM §12
Pre-money valuation guidance	$20M (3–5× revenue)	GTM §11.3
Closest analogue (Flow Hive)	$12.2M raised	Crowdfunding_Research_10M.md

G. Market / "why now" macro numbers

Number	Source
Americas Lawn & Garden TAM	$94B, +28.3% annually (doubles in 3 years)
Americans planning to grow food 2025–2026	71%
Grocery prices since 2020	+25%
EU steel quota change	1.7.2026 (bulk-buy window before)
Friend-of-Gustavs greenhouse sales	5,000+/year in a 1.5M-population country

H. Reach / community

Metric	Value	Source
Founders coached (eCOMHUB)	10,000+	`MISSION.md`
Telegram channel `gustavsgotauts`	>1,000 subs as of 06.01.2024 (older — current size higher, not freshly counted)	`2024-01.md`
Public TG channel archive	~95 markdown files, 1,367+ posts (2023-04 → 2026-04)	`gotautscom/`

Reconciliation cheat-sheet for content

If you have to pick one consistent number set:

"Manufacturer with 15-year track record" → use 15 years, 100k+ units, 4.7★ on 2,300 reviews. Audience: rep recruiting + cold ads. Frame as the category / industry track record (which is what Wolf Deck does).
"YGH e-com brand since Jan 2024" → use $16M total, 3,800+ orders, 6.69× ROAS, $3M/mo run rate, $6.3M last 90 days. Audience: investors, founder-content X audience.
"Personal best month" → $1,151,379 (Dec 2025). Audience: organic IG / TG founder-builder.

Don't blend the lifetime-category numbers with the YGH-since-Jan-2024 numbers in the same line without showing the cut clearly. See [[gaps]] §A.