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Gaps — what we don't yet know

This is the content engine's guardrail. If a draft requires information listed here, the draft is blocked until Gustavs answers. No hallucination, no plausible-sounding fill-ins.

The KB §8 originally flagged the YGH founding-story as the #1 gap. The Supplement closed that — see [[founding-story]]. The remaining gaps below are narrower but still binding.

A. Number reconciliation (CRITICAL — affects every ad)

Different sources cite different cuts of the same data. Pick one set per ad and confirm. See [[numbers]] for the full table.

Conflict	Variants	Resolution needed
15 vs 12 years of manufacturing	Wolf Script Slide 7 says 15 years of manufacturing experience; Manufacturing Fund hero (line 1127) says 12 years of European engineering	Probably: 15 = industry/category lineage (incl. friend's factory + commercial work); 12 = Gustavs's direct manufacturer-operator tenure. Confirm with Gustavs.
Units shipped	Wolf Script Slide 7: 100,000+ units; Wolf Script Slide 15: 3,800+ orders fulfilled; GTM exec summary: 1,900+ units delivered; Wolf Deck line 1127: 3,800+ units shipped	Likely: 100k = category lifetime; 3,800 = YGH orders; 1,900 = a snapshot subset. Need single source of truth for ads.
Revenue	Wolf Script Slide 3: $16M total since Jan 2024; Manufacturing Fund: $16M+ proven Shopify revenue; GTM: $5.6M shipped, $3.6M in 2025; cabinet KB: Dec 2025 = $1.15M month, ~$209k Feb 2024	Different timeframes; verify cuts.
Last-90-days revenue	Manufacturing Fund: $6,335,890 / +174%; Webinar OnePager: $5,893,156	Likely reflects 2 different snapshots; pick the more recent.

Action: Ansis to confirm number set with Gustavs before next ad batch ships. Until then, prefer cabinet-mined YGH numbers (which trace to TG public channel sources) over deck-derived numbers (which may have rounded for sales).

B. Founding-story narrative gaps (filmable detail)

The "15 years ago" arc is documented, but specific scenes need detail before they can be filmed or written verbatim.

Open	Why it matters
Father's name	For the canonical photo caption + ad narration
First greenhouse — model, size, where in the yard	For founder-ad scene reconstruction; "I built this one"
Latvia → Miami move — when exactly, why precisely	GTM crowdfund says "Five years ago I moved to Miami" — needs date
15 years of commercial-greenhouse Europe — which companies, which brands, what specialty	Cabinet doesn't document; affects investor framing credibility
"My friend sells 5,000+ greenhouses/year" — friend's name, company, country (1.5M pop → Estonia? Latvia? Slovenia?)	Wolf Script Slide 4 line; investor-grade detail
The tomato moment — where, when, season, how it happened	Sensory detail for an emotional ad scene

C. Personal context gaps

Open	Cabinet status
Līna's role in the business	`PEOPLE.md` lists as wife, no documented co-founder/co-owner role
Daugava-region partners	`PEOPLE.md` shows "Partners (none recorded yet)" — likely real partners exist but undocumented
Gustavs's formal education	Not mentioned anywhere in cabinet
First e-com work (2014–2017 logistics)	Company name unknown
First $5M-year brand (2018)	Name not in cabinet
TEDx talk topic	Date pre-2024 confirmed; subject and link missing
"Ahmad Samhan podcast" 2023	Mentioned in passing; relevance/details unknown

D. Materials referenced but not in repo

These existed when the Supplement was built (2026-05-08) but aren't checked into gg-cabinet/. If you need them, ask Gustavs for the source files:

YGH_Wolf_Deck_Webinar_Script.docx (133 lines, 17 slides verbatim speech)
YGH_Wolf_Deck_2026.html (2,293 lines)
YGH_Wolf_Deck_OnePager.html (592 lines)
YGH_Manufacturing_Fund.html ($10M crowdfund LP with founder bio)
YGH_Crowdfunding_GTM_Plan_10M.md (1,027 lines investor narrative)
YGH_Sales_Rep_Recruiting_Map.md (348 lines rep channels)
YGH_Facebook_Ads_Best_Examples.md (279 lines FB ad patterns)
YGH_Webinar_Funnel_Automation_Plan.html (468 lines automation)
YGH_CLI_Creative_Brief.md (260 lines templates)
YGH_Sales_Webinar_2026.pdf (1.8 MB — not yet extracted; may overlap with Wolf Deck Script)
Webinar live recordings — Gustavs talking on camera + Q&A — would yield deeper verbatim quotes

→ YGH_Founder_Content_Supplement.md is the surviving extract. Treat it as canonical until source files arrive.

E. Brand-positioning conflicts to watch in content

Conflict	Note
Rep webinar pushes $10K–$20K/mo commission (aggressive economic hook)	vs
Investor crowdfund pushes "pays for itself in 18 months grocery savings" (household economic hook)	Don't mix these two value-props in the same ad. Rep ad = "build a business with us"; investor ad = "build food independence with us." Both fit under the father-mission umbrella, but the calls-to-action are different audiences.

F. Sales webinar / wolf deck PDF originals — not in cabinet

The user's brief mentioned "sales webinar, wolf deck, webinar script, funnel" + "brochure / brand asset files" + "voice message transcripts."

✅ Found in cabinet: 7 video transcripts last 12 months (wiki/archive/transcripts.md); 45 voice messages pre-2025-04-15 (wiki/archive/pre-2025/Source Messages/); TG public posts (2023-04 → 2026-04); brand book (about/icp/messaging/offers.md); visual references (visual-references.md).

❌ Not in cabinet: sales webinar live recordings; wolf-deck PDF originals; brochure/brand-asset PDF/PPTX from the e-com product page; B2B / wholesale pitch materials (P4 — B2B channel, flagged "not started" in telos/PROJECTS.md).

What's CLOSED that the KB originally flagged

These were KB §8 gaps that the Supplement resolved — keeping a record so we don't re-open them:

Originally flagged	Status now
"Why 15-year YGH framing vs Jan-2024 launch"	CLOSED — both are true: 15-year industry/manufacturer track record + Jan 2024 D2C e-com brand. See [[founding-story]].
"Sales webinar / wolf deck / funnel materials missing"	PARTIALLY CLOSED — extracted via Supplement; source files still not in repo (see §D above).
"Quotes about greenhouse quality / EU regulations / manufacturing"	PARTIALLY CLOSED — Wolf Deck Slides 4, 5, 7 provide category/manufacturing positioning quotes. See [[quotes]] §G. Pure EU-regulation citation still missing.
"Why specifically greenhouses (trigger)"	CLOSED — father-greenhouse origin documented in 4+ sources.
"Pre-2024 greenhouse exposure"	CLOSED — "15 years building greenhouses in Europe for commercial growers" (GTM §3.1); father greenhouse ~2011.