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25 - Product Tree Framework.md
wiki/content/video-ideas/25 - Product Tree Framework.md · last modified May 14
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All Files › wiki › content › video-ideas › 25 - Product Tree Framework.md

25 - The Product Tree — How a Product Manager Changed My Whole Brand

Hook

I was just throwing products on a homepage. Then a product manager taught me the tree.

Premise

May 2024: Gustavs hires a product manager. The PM teaches him the product tree — define a CORE product, then build smaller satellite products around it that raise AOV and lower CPA, then layer branches deeper into the same niche. Never go wide.

Proof points

  • Specific framing from May 2024 voice messages
  • Direct ancestor of the 2025-2026 ladder ($25 ebook → $100 → $3k → $8k)
  • Named the strategy that made the Miami mastermind insights stick
  • "Stay deep in one niche — that's how you make money today"

Takeaway

Don't list products. Plant a tree.

[[../../archive/initial-themes-2026-04/14 - Origin Story (2023-2024)]] · [[../../archive/initial-themes-2026-04/02 - Product Ladder & CPA Strategy]]

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