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23 - Build a Competitor to Yourself.md
wiki/content/video-ideas/23 - Build a Competitor to Yourself.md · last modified May 14
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All Files › wiki › content › video-ideas › 23 - Build a Competitor to Yourself.md

23 - Build a Competitor Brand to Your Own Brand

Hook

An investor told me this and it changed how I think about scale.

Premise

April 2024: an investor advising on stock-buy risk told Gustavs to build a second brand competing with his own. Big companies do this — they own the brand AND its competitor — to capture more of the market and hedge platform-risk simultaneously.

Proof points

  • Original advice from a 2024 investor meeting
  • Solves two problems at once: market-share + payment-platform/account-risk hedge
  • Connects to Gustavs' Aug 2024 multi-company / multi-PSP strategy

Takeaway

The bigger your brand gets, the more your second-best move is to launch its competitor — yourself.

[[../../archive/initial-themes-2026-04/14 - Origin Story (2023-2024)]] · [[../../archive/initial-themes-2026-04/02 - Product Ladder & CPA Strategy]]

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