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22 - 200k First Month.md
wiki/content/video-ideas/22 - 200k First Month.md · last modified May 14
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All Files › wiki › content › video-ideas › 22 - 200k First Month.md

22 - $200k Month One — How the Brand Actually Launched

Hook

Month 1 of the brand: $200k. Month 2: $200k in a single week. Then Shopify killed our payments.

Premise

The current $3k-AOV brand launched January 2024. Within 30 days: $250k. Within 60: a single $200k week. Within 31 days: Shopify Payments banned (the same 16-month ban he announced "back" in May 2025).

Proof points

  • Jan 19 2024: first orders, ~$10k week
  • Jan 26 2024: first $10k day
  • Jan 31 2024: $50k held by Shopify Payments → ban begins
  • Feb 24 2024: $250k turnover, $15k personal investment, $100k held across 3 PSPs
  • Feb 28 2024: $200k in one week
  • Mar 19 2024: $500k/month milestone livestream

Takeaway

The "16-month ban" reframe: he built a $500k/mo business during the ban, not after.

[[../../archive/initial-themes-2026-04/14 - Origin Story (2023-2024)]] · [[../../archive/initial-themes-2026-04/01 - Revenue Milestones & Numbers]]

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