12 - Miami Mastermind Notebook
Hook
7 frameworks from a $100M e-commerce mastermind
Premise
11 Nov 2025 post.
Proof points
- 'Test fast, cut fast, iterate fast'
- 'What's the easiest action with the biggest chance to scale revenue?'
- TAM per awareness stage, fed into AI
- TAM based on basic human desires, not buyer persona
- Unaware stage is the biggest TAM gate
- CPA > AOV for acquisition
- AI brains generating assets
- (+ app list Gustavs still hasn't published — tease as part 2)
Takeaway
Steal the page out of the notebook.
Related
[[../../archive/initial-themes-2026-04/09 - Miami Mastermind Notes]]
CEO Agent
Ready