04 - Selling Air $50k in 90 Days.md
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04 - Selling Air $50k in 90 Days

Hook

We made $50k in 90 days selling AIR

Premise

The warranty + upsell playbook, hard numbers.

Proof points

  • 238 warranties sold in 90 days → ~$50k
  • Last month: ~$19k from priority shipping, packaging, insurance
  • Placement: cart drawer, checkout, post-purchase
  • Bonus: a warranty upsell signals product quality, raising conversion on the main SKU

Takeaway

What boxes are you missing at checkout? Every one is pure margin.

[[../../archive/initial-themes-2026-04/07 - Selling Air — Upsell Playbook]]

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