All Files › wiki › content › video-ideas › 03 - CPA From $1000 to $50.md

03 - CPA From $1000 to $50

Hook

We cut our CPA from $1,000 to $50 with an ebook

Premise

Direct tactic from Miami mastermind + applied.

Proof points

Hero product $3k → acquisition too expensive
Miami insight: unaware stage is the biggest TAM
Built ebook (~$25) + $100 second product
CPA dropped from ~$1,000 → $30–50
Ladder grows LTV instead of chasing AOV at step one

Takeaway

Don't acquire on your hero. Acquire on your front-door.

[[../../archive/initial-themes-2026-04/02 - Product Ladder & CPA Strategy]] · [[../../archive/initial-themes-2026-04/09 - Miami Mastermind Notes]]

👔

CEO Agent

Ready

I can add people, log decisions, save ideas, and read any cabinet file. Try: "add me as CEO of YGH", "log decision: school kits build or partner by May 30", or "save idea: rep gifting tour for greenhouse kits". I'll write to the right file and confirm.

now

03 - CPA From $1000 to $50

Hook

Premise

Proof points

Takeaway

Related