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02 - First $1M Month

Hook

How we got to our first €1M month in December

Premise

He promised this breakdown multiple times (05-May-2025, 26-Dec-2025) but never published it in full. Big request from audience.

Proof points

June 2025 attempt failed ($165k mid-month)
Aug: 15% MoM growth, missed $500k
Dec 2025: rolling 30d goes $500k → $700k → €1M+
31 Dec: €100k single day (birthday)
Key change: product ladder (Miami), funnel-metric scaling, education in pre-order

Takeaway

Document the six months it took to go from public failure to €1M month. Audience is primed.

[[../../archive/initial-themes-2026-04/01 - Revenue Milestones & Numbers]]

👔

CEO Agent

Ready

I can add people, log decisions, save ideas, and read any cabinet file. Try: "add me as CEO of YGH", "log decision: school kits build or partner by May 30", or "save idea: rep gifting tour for greenhouse kits". I'll write to the right file and confirm.

now

02 - First $1M Month

Hook

Premise

Proof points

Takeaway

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