slug: 2026-05-31-leadership-walk-the-floor
footer: ""
slides:
  - kind: cover_photo
    headline: "I still walk the factory floor. On purpose."
    emphasis_phrase: "On purpose."
    subhead: "The day a founder stops touching the work, momentum dies."
    subhead_bold_word: "touching the work"
    photo: whisky-barrels-hoodie-operator
  - kind: body
    section_label: "The trap."
    body: "Most founders hire layers of managers to feel big. They stop touching the product. They lead from a slide deck. Then they wonder why it slows down."
    emphasis_phrase: "to feel big."
  - kind: body
    section_label: "My way."
    body: "I do the opposite. I stay close to the product, the numbers, and the floor. I want to feel the thing before a customer does."
    emphasis_phrase: "stay close"
  - kind: body
    section_label: "Why it works."
    body: "When you are in it, you catch the small cracks early. You spot the slow drift. You fix it before it costs you a month."
    emphasis_phrase: "the small cracks early."
  - kind: body
    section_label: "The line."
    body: "Big is not layers of people between you and the work. Big is a system you built and still understand. Stay in it."
    emphasis_phrase: "still understand."
  - kind: cta
    body: "When did you last touch the actual work? Not the report on it. The work. Go do that this week."
    emphasis_phrase: "touch the actual work?"