Hooks Library: @gotauts

How to use this file

Eight formulas. Two example hooks per formula, each tagged with a sub-persona [Validator | Operator | Scaler]. The agent picks formulas in the daily LEARN pass, biased by the performance log at the bottom of this file. Every generated hook must ship with a basis: line citing perf data, a sub-persona, and the lime words pre-marked. The performance log is appended nightly by scripts/meta_insights_pull.py. Anything below the formulas is machine-written; anything above is human-authored.

H1. Authority + Problem + Controversial take

Formula: Open with hard-won authority. Name the real problem your reader is sitting in. Land a take most people in the niche won't say out loud.

Why it works for him: The bankruptcy in 2017 and the $100M+ track since are the receipts no other coach in this niche can copy. The contrarian line earns the right to teach.

Examples: - "I lost it all in 2017. Built a $100M e-comm engine. Most coaches won't tell you what actually mattered." [Operator] - "$810K in payouts paused on a Tuesday. We shipped Wednesday. Cashflow is a skill, not a result." [Operator]

H2. Authority + X Steps + Controversial

Formula: Stake authority with a real number. Promise an exact step count to a real outcome. Close the hook with a take that flips the default belief.

Why it works for him: The 5.92 ROAS day next to the 0.43 ROAS day is proof he runs the machine on bad days too. Step counts give the reader a finish line.

Examples: - "I run a 5.92 ROAS day next to a 0.43 ROAS day. 3 metrics decide which one I get tomorrow." [Operator] - "5 steps to your first sale. The first one is not a product. It is deciding you stop quitting." [Validator]

H3. Trending Topic + Guide + For Whom

Formula: Anchor on a topic the niche is already arguing about. Frame it as a field guide. Name the reader by stage so the wrong reader scrolls past.

Why it works for him: Trending topics give cold reach. The "for whom" line filters in his ICP and filters out the noise audience that does not convert.

Examples: - "AI ad creative in 2026. What works. What doesn't. A field guide for e-comm founders under $1M." [Operator] - "US expansion as a non-US founder. The paperwork. The bank. The warehouse. What I learned opening Jacksonville." [Validator]

H4. Desired Statement + Target Audience + Proof

Formula: State the outcome the reader wants in one line. Name who it is for. Close with a number that proves you have done it before.

Why it works for him: The 10,000+ coached founders and the $1.15M month are the proof line he never has to invent. The desire line meets the receipt in the same hook.

Examples: - "The fastest path to your first $10K month in e-comm. Backed by 10,000+ founders I've coached." [Validator] - "How a $1.15M December is built in a normal week. For founders past $1M ready to make 8 figures boring." [Scaler]

H5. X Is Not the Way + But This Is

Formula: Name the thing the niche keeps trying. Call it not the answer. Pivot to what moves the number.

Why it works for him: He has paid in cash and years for the lesson that effort does not equal output. The pivot earns the right to the body slides.

Examples: - "Working harder is not how you scale past $1M. But this is." [Operator] - "More products is not how you get your first sale. One product, read like a P&L, is." [Validator]

H6. What's Worse? A or B

Formula: Two bad options. Both real in the reader's life. The hook lands when option B is the one they pretend is fine.

Why it works for him: Most founders survive the bad day. Few survive not knowing why it happened. The frame opens the body slides on diagnosis.

Examples: - "What's worse? A 0.43 ROAS day, or not knowing why?" [Operator] - "What's worse? A plateau at $1M, or knowing the bottleneck is you?" [Scaler]

H7. X% of Target Audience Struggles + X Steps to Solve

Formula: A specific percent of a specific audience stuck on a specific problem. Then a finite step count that fits in this week's calendar.

Why it works for him: The numbers feel earned because he has run the P&L he is naming. Step counts give the Operator something to do on Monday.

Examples: - "83% of e-comm founders under $1M can't read their own P&L. 4 steps to fix it this week." [Operator] - "9 of 10 stores never break $10K months. The one that does runs the same 3 metrics I ran in Year 1 to $5M." [Validator]

H8. X Signs + Protocol to Fix

Formula: Count the signs of a specific failure mode. Promise a protocol, not tips. Tips are free. A protocol is a sequence the reader can run.

Why it works for him: "5 signs" reads as diagnosis, which is what his audience pays for. Tying it to a protocol points the carousel at the freebie.

Examples: - "5 signs your e-comm business is bottlenecked by you, not the market." [Operator] - "4 signs you have outgrown your structure. The protocol to build the system that builds the company." [Scaler]

Frozen CTA

The last slide of every educational carousel uses this CTA verbatim. Lime emphasis on NUMBERS and $1M+ months. No paraphrase.

Comment "NUMBERS" and I'll send you the exact ROAS / ATC / Bounce
tracker I run my $1M+ months on. Plus a 3-question read on your
bottleneck.

Performance log

Rows appended nightly by scripts/meta_insights_pull.py. One row per published carousel. verdict is auto-set to a check on top-quartile reach and a cross on bottom quartile, blank in between.