Quotes — pull-list

Direct, reusable lines from Gustavs' posts. Good for thumbnails, reels, ad creative.

Pre-2025 era (2023–2024)

On persistence & pivots

The only guarantee not to win is by giving up!

There are no surrenders; there are just minor (or maybe major) updates to the plan.

The only way to lose is to stop; remember this quote every time it gets harder.

You can fail only if you stop, always remember that and keep grinding!

Every time I try to put a brand together from zero, there's some kind of power holding me back. But when I take some good brand which already has product-market fit, it's so easy.

On belief & ambition

Everything is built from the beliefs. If you have a belief and you believe that you can do that, then you will do that.

The plan is to make 1 million not in 3 months, but in 1 month!

That's how I know I can achieve whatever I want: there is always someone who has done it!

I would better cry in Lamborghini, not in a Ford Focus.

On growth & learning

Just ask yourself: have I done 1% better today than yesterday? If the answer is yes, your day has been amazing.

$18k was made in the last 20 days, and previously I wanted to do $10k in 3 months.

You learn, or you earn, there is nothing more.

Every evening when you build some business, everything is going wrong and it's not going to happen... and every morning you wake up and you know the next solution.

On problems & money

It's not the problem, it's you who can solve different sizes of problems. So just become this person who can solve bigger and bigger problems.

Sometimes it's not a business problem, just cash. To print more money you need money to print it.

If you owe the bank $100k, it's your problem. If $100 million, then it's theirs.

Let's make $100,000 a day and we can forget about those $50,000.

I felt good for 6 minutes. (before Stripe hold email arrived)

On focus & life

Having three kids has taught me to make more by doing less.

66% of the online field are busy with unnecessary things. 33% are busy explaining that 66% do bullshit. 1% is doing right shit.

There are 3 reasons WHY people are not happy. First, regret about the past. Second, not being grateful for now. Third, worrying about the future.

The biggest things in your life come when you have this gratitude.

"It's boring." (on why not grow naturally)

On growth & momentum

There is no goal too big. Only timelines to master.

Growth isn't blocked by opportunity. It's blocked by the limits we accept.

Momentum cures almost everything. Sell more. Serve better. Grow faster.

When things go well, do 10× more (most people start celebrating and relaxing). When things go badly, take time to reflect and find new ways out.

You should be embarrassed by how your business looked 3 months ago. If you're not, you're moving too slow.

On lows

Every low is your test from the universe — how high it can bring you. The higher you go, the lower you will drop, so the easier you can go through lows, the higher highs you will get.

So the best answer in this kind of situation is — GOOD.

Before the next jump, you need to go lower in the legs.

If you find yourself digging your own grave, it's important to stop digging, not dig harder.

Most business problems aren't actually "problems." They're just pressure tests.

On money

Your success is defined by the mistakes you make; every mistake costs money. So the more money you make, the more mistakes you can afford.

Be bold in creating money, not fearful about spending it. Money likes movement.

If you want to make a million, help others to make 3.

On people & team

We are not chasing money. We are building a machine that creates money — with or without us.

Ownership is our currency.

The company will grow only as fast as you grow.

Last year, we built a company. This year we are building a system that builds a company.

Trying to demand "all-in energy" from people while paying them almost nothing rarely works.

If good hiring can make you 1 billion, how much would you spend on finding that hire?

On speed

Test fast, cut fast, iterate fast.

We don't have time.

On focus

What's the easiest action with the biggest chance to scale revenue?

If I focus on sales and keep growing, everything else will solve itself.

Making everyone happy = losing money.

On belief

Not what you can get, but what can I give.

You gotta find out what your destiny is and then do everything you can to fulfill it.

Nobody has the answers, but someone needs to show the way.

What would you do if you knew you could not fail?