Slide 1 — COVER
ROLE: hook HEADLINE: 80% of founders watch the wrong number. SUBHEAD: 3 funnel metrics that move before purchases do. EMPHASIS: 80% of founders | wrong number | 3 funnel metrics BACKGROUND_IMAGE: GGim/Pictures/53289932689_69a8272fdc_o.jpg BACKGROUND_DIM: 0.55 VISUAL: Tight cover. Bold headline top. Subhead bottom. NOTE: (none)
Slide 2 — BODY
ROLE: point HEADLINE: Purchases lag your funnel by 7 to 14 days. SUBHEAD: By the time sales drop, you bled cash for two weeks. EMPHASIS: 7 to 14 days | bled cash BACKGROUND_IMAGE: GGim/Pictures/53289932689_69a8272fdc_o.jpg BACKGROUND_DIM: 0.78 VISUAL: Body slide. Big stat. Short subhead. NOTE: (none)
Slide 3 — BODY
ROLE: point HEADLINE: Metric 1. Add to cart rate. SUBHEAD: Healthy stores hold above 8%. Below 5%, your offer is broken. EMPHASIS: 8% | below 5% BACKGROUND_IMAGE: GGim/Pictures/53289932689_69a8272fdc_o.jpg BACKGROUND_DIM: 0.78 VISUAL: Number callout. Threshold line. NOTE: (none)
Slide 4 — BODY
ROLE: point HEADLINE: Metric 2. Bounce rate on the product page. SUBHEAD: Keep it under 40%. Above 55% means cold traffic or a bad hero shot. EMPHASIS: under 40% | above 55% BACKGROUND_IMAGE: GGim/Pictures/53289932689_69a8272fdc_o.jpg BACKGROUND_DIM: 0.78 VISUAL: Two thresholds stacked. NOTE: (none)
Slide 5 — BODY
ROLE: point HEADLINE: Metric 3. ROAS by ad set age. SUBHEAD: Fresh sets should beat your account ROAS. If they don't, creative is dead. EMPHASIS: fresh sets | creative is dead BACKGROUND_IMAGE: GGim/Pictures/53289932689_69a8272fdc_o.jpg BACKGROUND_DIM: 0.78 VISUAL: Curve image with fresh vs aged sets. NOTE: (none)
Slide 6 — BODY
ROLE: point HEADLINE: Watch ratios daily. Watch purchases weekly. SUBHEAD: Ratios catch the leak. Purchases confirm the damage. EMPHASIS: ratios daily | purchases weekly BACKGROUND_IMAGE: GGim/Pictures/53289932689_69a8272fdc_o.jpg BACKGROUND_DIM: 0.78 VISUAL: Two clocks side by side. NOTE: (none)
Slide 7 — BODY
ROLE: point HEADLINE: I scaled to $1M+ months on these 3 numbers. SUBHEAD: Not on gut. Not on ChatGPT. On the ratios that lead revenue. EMPHASIS: $1M+ months | lead revenue BACKGROUND_IMAGE: GGim/Pictures/53289932689_69a8272fdc_o.jpg BACKGROUND_DIM: 0.78 VISUAL: Proof slide. Authority. NOTE: (none)
Slide 8 — CTA
ROLE: freebie hook HEADLINE: Comment "NUMBERS" and I'll send you the exact ROAS / ATC / Bounce tracker I run my $1M+ months on. Plus a 3-question read on your bottleneck. SUBHEAD: (none) EMPHASIS: NUMBERS | $1M+ months BACKGROUND_IMAGE: GGim/Pictures/53289932689_69a8272fdc_o.jpg BACKGROUND_DIM: 0.65 VISUAL: CTA slide. Comment prompt centered. NOTE: (none)