H5 — Not How But Who
Slide 1 — COVER
ROLE: hook HEADLINE: How is not the way. Who is. SUBHEAD: I ran my brand at 2 hours a day for years. EMPHASIS: How is not | Who is | 2 hours a day BACKGROUND_IMAGE: GGim/Pictures/_DSC9452.jpg BACKGROUND_DIM: 0.55 VISUAL: full-bleed founder portrait; bold headline bottom-anchored NOTE: footer t.me/gustavsgotauts top-right; lime only on phrases above
Slide 2 — TRANSITION
ROLE: bridge HEADLINE: Every founder pain you have is a person you have not hired yet. SUBHEAD: Stop asking how. Start asking who. EMPHASIS: a person you have not hired BACKGROUND_IMAGE: GGim/Pictures/_DSC9452.jpg BACKGROUND_DIM: 0.78 VISUAL: same hero, heavily dimmed NOTE: (none)
Slide 3 — BODY (1 of 5)
ROLE: point HEADLINE: Product research is not a process. It is a who. SUBHEAD: Who already knows this niche cold and will tell me in one call. EMPHASIS: It is a who BACKGROUND_IMAGE: GGim/Pictures/_DSC9452.jpg BACKGROUND_DIM: 0.78 VISUAL: same hero, heavily dimmed NOTE: (none)
Slide 4 — BODY (2 of 5)
ROLE: point HEADLINE: Suppliers are not a search bar. They are a who. SUBHEAD: Who has shipped this category at scale and owes me 20 minutes. EMPHASIS: They are a who BACKGROUND_IMAGE: GGim/Pictures/_DSC9452.jpg BACKGROUND_DIM: 0.78 VISUAL: same hero, heavily dimmed NOTE: (none)
Slide 5 — BODY (3 of 5)
ROLE: point HEADLINE: Ads are not a course. They are a who. SUBHEAD: Who has spent a million on my exact offer and can read my account in an hour. EMPHASIS: They are a who BACKGROUND_IMAGE: GGim/Pictures/_DSC9452.jpg BACKGROUND_DIM: 0.78 VISUAL: same hero, heavily dimmed NOTE: (none)
Slide 6 — BODY (4 of 5)
ROLE: point HEADLINE: Hiring is not a job post. It is a who. SUBHEAD: Who is already doing this at a bigger brand and wants more ownership. EMPHASIS: It is a who BACKGROUND_IMAGE: GGim/Pictures/_DSC9452.jpg BACKGROUND_DIM: 0.78 VISUAL: same hero, heavily dimmed NOTE: (none)
Slide 7 — BODY (5 of 5)
ROLE: point HEADLINE: Every how takes a week. Every who takes a call. SUBHEAD: That is how I built a team over 7 years and bought back my calendar. EMPHASIS: takes a call | bought back my calendar BACKGROUND_IMAGE: GGim/Pictures/_DSC9452.jpg BACKGROUND_DIM: 0.78 VISUAL: same hero, heavily dimmed NOTE: (none)
Slide 8 — CTA
ROLE: freebie hook HEADLINE: Comment "NUMBERS" and I'll send you the exact ROAS / ATC / Bounce tracker I run my $1M+ months on. Plus a 3-question read on your bottleneck. SUBHEAD: (none) EMPHASIS: NUMBERS | $1M+ months BACKGROUND_IMAGE: GGim/Pictures/_DSC9452.jpg BACKGROUND_DIM: 0.65 VISUAL: hero moderately dimmed; lime callout NOTE: FROZEN — verbatim from hooks.md