Slide 1 — COVER
ROLE: hook HEADLINE: How a Latvian founder hit a €1M month after public failure. SUBHEAD: €100k on the final day. The 6 month rebuild. EMPHASIS: €1M month | public failure | €100k on the final day BACKGROUND_IMAGE: GGim/Pictures/53289932689_69a8272fdc_o.jpg BACKGROUND_DIM: 0.55 VISUAL: Clean cover headshot. Proof number bottom. NOTE: (none)
Slide 2 — BODY
ROLE: point HEADLINE: I promised a €1M month on stage. Twice. SUBHEAD: May 2025 and December 2025. The audience kept score. EMPHASIS: promised | the audience kept score BACKGROUND_IMAGE: GGim/Pictures/53289811918_63ef5e004e_o.jpg BACKGROUND_DIM: 0.78 VISUAL: Stage shot, gesturing. Origin of the promise. NOTE: (none)
Slide 3 — BODY
ROLE: point HEADLINE: First attempt failed at $165k mid-month. SUBHEAD: June 2025. I told the team we were on track. We were not. EMPHASIS: failed | $165k mid-month BACKGROUND_IMAGE: GGim/Pictures/Gustavs-h980px.jpg BACKGROUND_DIM: 0.78 VISUAL: Contemplative shot. Hands clasped. Weight of the miss. NOTE: (none)
Slide 4 — BODY
ROLE: point HEADLINE: August got us 15% MoM. Still missed $500k. SUBHEAD: Growth was real. The target was further away than the curve. EMPHASIS: 15% MoM | missed $500k BACKGROUND_IMAGE: GGim/Pictures/_DSC7905.jpg BACKGROUND_DIM: 0.78 VISUAL: Moody side profile. Struggle phase. NOTE: (none)
Slide 5 — BODY
ROLE: point HEADLINE: I stopped watching purchases. Started watching ratios. SUBHEAD: ATC rate. Bounce. Fresh ad set ROAS. Daily, not weekly. EMPHASIS: stopped watching purchases | ratios BACKGROUND_IMAGE: GGim/Pictures/_DSC9441.jpg BACKGROUND_DIM: 0.78 VISUAL: Operator shot. Phone in hand. The pivot. NOTE: (none)
Slide 6 — BODY
ROLE: point HEADLINE: Then we stacked a product ladder. Miami changed the math. SUBHEAD: Pre-order education. Higher AOV. Buyers ready before checkout. EMPHASIS: product ladder | Miami | higher AOV BACKGROUND_IMAGE: GGim/Pictures/_DSC8533.jpg BACKGROUND_DIM: 0.78 VISUAL: Whisky barrels. Operator at work. System being built. NOTE: (none)
Slide 7 — BODY
ROLE: point HEADLINE: December. $500k. $700k. €1M+. €100k on my birthday. SUBHEAD: Rolling 30 day climbed every week. The final day closed it. EMPHASIS: €1M+ | €100k on my birthday BACKGROUND_IMAGE: GGim/Pictures/IMG-O6-0369.jpg BACKGROUND_DIM: 0.78 VISUAL: Full body stage shot. Authority. The payoff. NOTE: (none)
Slide 8 — CTA
ROLE: freebie hook HEADLINE: Comment "NUMBERS" and I'll send you the exact ROAS / ATC / Bounce tracker I run my $1M+ months on. Plus a 3-question read on your bottleneck. SUBHEAD: (none) EMPHASIS: NUMBERS | $1M+ months BACKGROUND_IMAGE: GGim/Pictures/_DSC9452.jpg BACKGROUND_DIM: 0.65 VISUAL: Atrium glass railing. Present day. Calm authority. NOTE: (none)