Slide 1 — COVER
ROLE: hook HEADLINE: $1M+ months. CPA from $1000 to $50. 4 steps. SUBHEAD: Most founders quit at step 1. Step 1 is the point. EMPHASIS: CPA from $1000 to $50 | step 1 is the point BACKGROUND_IMAGE: GGim/Pictures/53289932689_69a8272fdc_o.jpg BACKGROUND_DIM: 0.55 VISUAL: Clean headshot. Strong eye contact. Number front and center. NOTE: (none)
Slide 2 — TRANSITION
ROLE: bridge HEADLINE: Hero product was $3000. Acquisition broke us. SUBHEAD: Miami lesson. Unaware buyers are the biggest market. EMPHASIS: acquisition broke us | biggest market BACKGROUND_IMAGE: GGim/Pictures/53290029535_2f7f08e3f7_o.jpg BACKGROUND_DIM: 0.78 VISUAL: Authority shot. Mid-talk. Gesture to audience. NOTE: (none)
Slide 3 — BODY
ROLE: point HEADLINE: Step 1. Front end. A $25 ebook. SUBHEAD: It loses money on purpose. That is the door. EMPHASIS: loses money on purpose | the door BACKGROUND_IMAGE: GGim/Pictures/_DSC8547.jpg BACKGROUND_DIM: 0.78 VISUAL: Operator at laptop. Building the funnel. Tight crop. NOTE: (none)
Slide 4 — BODY
ROLE: point HEADLINE: Step 2. Order bump. $20 add at checkout. SUBHEAD: One click. Same buyer. Margin returns fast. EMPHASIS: margin returns fast BACKGROUND_IMAGE: GGim/Pictures/_DSC9441.jpg BACKGROUND_DIM: 0.78 VISUAL: Operator close. Screen glow. Hand on trackpad. NOTE: (none)
Slide 5 — BODY
ROLE: point HEADLINE: Step 3. Upsell. $100 second product. SUBHEAD: Same trust window. Bigger ticket. CPA pays itself. EMPHASIS: CPA pays itself BACKGROUND_IMAGE: GGim/Pictures/IMG-O6-0353.jpg BACKGROUND_DIM: 0.78 VISUAL: Authority shot. Teaching frame. Confident posture. NOTE: (none)
Slide 6 — BODY
ROLE: point HEADLINE: Step 4. Continuity. Repeat buyers stack LTV. SUBHEAD: Now the hero sells itself. CPA hits $30 to $50. EMPHASIS: repeat buyers stack LTV | $30 to $50 BACKGROUND_IMAGE: GGim/Pictures/_DSC9491.jpg BACKGROUND_DIM: 0.78 VISUAL: Operator wide. Workspace. Numbers on screen. NOTE: (none)
Slide 7 — BODY
ROLE: point HEADLINE: Controversial. Stop chasing AOV at step one. SUBHEAD: Ladder grows LTV. Front door beats hero product. EMPHASIS: stop chasing AOV | front door beats hero product BACKGROUND_IMAGE: GGim/Pictures/_DSC7905.jpg BACKGROUND_DIM: 0.78 VISUAL: Contemplative portrait. The lesson. Quiet beat. NOTE: (none)
Slide 8 — CTA
ROLE: freebie hook HEADLINE: Comment "NUMBERS" and I'll send you the exact ROAS / ATC / Bounce tracker I run my $1M+ months on. Plus a 3-question read on your bottleneck. SUBHEAD: (none) EMPHASIS: NUMBERS | $1M+ months BACKGROUND_IMAGE: GGim/Pictures/Gustavs-h980px.jpg BACKGROUND_DIM: 0.65 VISUAL: Contemplative founder portrait. Direct, calm, inviting. NOTE: Frozen CTA. Do not edit.