H1 — Billion Dollar Belief
Slide 1 — COVER
ROLE: hook HEADLINE: I spent every dollar I had to keep my business alive. SUBHEAD: Most founders would have folded. I believed this is a billion-dollar business. EMPHASIS: every dollar | billion-dollar business BACKGROUND_IMAGE: GGim/Pictures/Gustavs-h980px.jpg BACKGROUND_DIM: 0.55 VISUAL: full-bleed founder portrait; bold headline bottom-anchored NOTE: footer t.me/gustavsgotauts top-right; lime only on the phrases above
Slide 2 — TRANSITION
ROLE: bridge HEADLINE: THE LOWS ARE NOT PUNISHMENT. THEY ARE THE TEST BEFORE THE LEAP. SUBHEAD: Here is what spending my last dollar taught me about belief. EMPHASIS: test before the leap BACKGROUND_IMAGE: GGim/Pictures/Gustavs-h980px.jpg BACKGROUND_DIM: 0.78 VISUAL: same hero, heavily dimmed for body text legibility NOTE: (none)
Slide 3 — BODY (1 of 5)
ROLE: point HEADLINE: January 2026. My financing partners pulled out the week before a big buy. SUBHEAD: I had two choices. Shrink the season or fund it myself. EMPHASIS: pulled out BACKGROUND_IMAGE: GGim/Pictures/Gustavs-h980px.jpg BACKGROUND_DIM: 0.78 VISUAL: same hero, heavily dimmed NOTE: (none)
Slide 4 — BODY (2 of 5)
ROLE: point HEADLINE: I put every dollar of my personal savings into the company. No safety net. SUBHEAD: Sounds crazy. It only works if your belief in the business is bigger than the fear. EMPHASIS: every dollar BACKGROUND_IMAGE: GGim/Pictures/Gustavs-h980px.jpg BACKGROUND_DIM: 0.78 VISUAL: same hero, heavily dimmed NOTE: (none)
Slide 5 — BODY (3 of 5)
ROLE: point HEADLINE: My coach said it best. Before the next jump you have to go lower in the legs. SUBHEAD: The dip is not the failure. The dip is the load. EMPHASIS: lower in the legs BACKGROUND_IMAGE: GGim/Pictures/Gustavs-h980px.jpg BACKGROUND_DIM: 0.78 VISUAL: same hero, heavily dimmed NOTE: (none)
Slide 6 — BODY (4 of 5)
ROLE: point HEADLINE: Weeks later we hit all-time highs. The same partners came back with offers. SUBHEAD: Money follows belief and proof. In that order. Never the other way. EMPHASIS: all-time highs BACKGROUND_IMAGE: GGim/Pictures/Gustavs-h980px.jpg BACKGROUND_DIM: 0.78 VISUAL: same hero, heavily dimmed NOTE: (none)
Slide 7 — BODY (5 of 5)
ROLE: point HEADLINE: Most coaches will not say this. Your worst month is often the setup for your best year. SUBHEAD: If you fold at the dip you never see the leap. Sit in the squat. EMPHASIS: sit in the squat BACKGROUND_IMAGE: GGim/Pictures/Gustavs-h980px.jpg BACKGROUND_DIM: 0.78 VISUAL: same hero, heavily dimmed NOTE: (none)
Slide 8 — CTA
ROLE: freebie hook HEADLINE: Comment "NUMBERS" and I'll send you the exact ROAS / ATC / Bounce tracker I run my $1M+ months on. Plus a 3-question read on your bottleneck. SUBHEAD: (none) EMPHASIS: NUMBERS | $1M+ months BACKGROUND_IMAGE: GGim/Pictures/Gustavs-h980px.jpg BACKGROUND_DIM: 0.65 VISUAL: hero portrait moderately dimmed; lime callout on NUMBERS NOTE: copy is FROZEN — verbatim from hooks.md