H8 — Cashflow not ROAS protocol

Slide 1 — COVER

ROLE: hook HEADLINE: 5 signs your bottleneck is cashflow, not ROAS. SUBHEAD: The 7-day protocol that paused $810K in payouts and shipped Wednesday anyway. EMPHASIS: cashflow, not ROAS | $810K | shipped Wednesday BACKGROUND_IMAGE: GGim/Pictures/_DSC8533.jpg BACKGROUND_DIM: 0.55 VISUAL: full-bleed founder portrait dimmed; bold headline centered NOTE: lime emphasis on the three phrases above; footer t.me/gustavsgotauts

Slide 2 — TRANSITION

ROLE: bridge HEADLINE: HERE ARE THE 5 SIGNS SUBHEAD: If 3 of 5 are true, the issue is cashflow. EMPHASIS: 3 OF 5 VISUAL: type-only on black NOTE: keep this as a fast diagnostic bridge, no extra copy

Slide 3 — BODY (1 of 5)

ROLE: point HEADLINE: 1. Your ROAS is healthy but you cannot scale. SUBHEAD: A 5x ROAS day means nothing if you cannot fund tomorrow's spend. EMPHASIS: healthy | cannot fund tomorrow VISUAL: type-only NOTE: one idea only, make the cash constraint feel obvious

Slide 4 — BODY (2 of 5)

ROLE: point HEADLINE: 2. Payouts paused. Pending balance climbing. SUBHEAD: $810K sat frozen in our Shopify the day this matters most. We shipped Wednesday anyway. EMPHASIS: $810K | shipped Wednesday BACKGROUND_IMAGE: gotautscom/ChatExport_2026-04-15/photos/photo_253@04-04-2026_21-34-30.jpg BACKGROUND_DIM: 0.55 VISUAL: actual paused-payouts screenshot dimmed behind text — same receipt as in-market post NOTE: receipt is the proof. Designer should reposition headline above the $810,628.29 figure so the number stays visible.

Slide 5 — BODY (3 of 5)

ROLE: point HEADLINE: 3. You discount when ROAS dips below 1. SUBHEAD: The discount fixes today. Cashflow gets worse for the next 14 days. EMPHASIS: below 1 | gets worse for the next 14 days VISUAL: type-only NOTE: avoid making this sound anti-discount forever, this is about panic discounts

Slide 6 — BODY (4 of 5)

ROLE: point HEADLINE: 4. Your refund rate is rising. SUBHEAD: Refunds eat the cashflow you do not see on a ROAS dashboard. EMPHASIS: refund rate | do not see VISUAL: type-only NOTE: keep the line clean and operational, no extra metaphor

Slide 7 — BODY (5 of 5)

ROLE: point HEADLINE: 5. You hire when revenue justifies it. SUBHEAD: By the time revenue justifies the hire, you have been the bottleneck for a quarter. EMPHASIS: when revenue justifies | a quarter VISUAL: type-only NOTE: this is the leadership/cashflow close before CTA

Slide 8 — CTA

ROLE: freebie hook HEADLINE: Comment "NUMBERS" and I'll send you the exact ROAS / ATC / Bounce tracker I run my $1M+ months on. Plus a 3-question read on your bottleneck. SUBHEAD: (none) EMPHASIS: NUMBERS | $1M+ months BACKGROUND_IMAGE: GGim/Pictures/_DSC8533.jpg BACKGROUND_DIM: 0.7 VISUAL: founder portrait dimmed darker for CTA contrast; lime callout on NUMBERS NOTE: copy is FROZEN — verbatim from hooks.md