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H5 — Discounts vs AOV

Slide 1 — COVER

ROLE: hook HEADLINE: Discounts are not how you fix a 0.43 ROAS day. SUBHEAD: A clean AOV trend is. EMPHASIS: Discounts are not | AOV trend BACKGROUND_IMAGE: GGim/Pictures/Gustavs2-h980px.jpg BACKGROUND_DIM: 0.55 VISUAL: full-bleed founder portrait dimmed; bold headline centered NOTE: lime ONLY on the two phrases above; footer t.me/gustavsgotauts top-right

Slide 2 — TRANSITION

ROLE: bridge HEADLINE: HERE IS WHAT A 0.43 ROAS DAY MEANS SUBHEAD: It is not a sign to discount. EMPHASIS: NOT A SIGN TO DISCOUNT VISUAL: type-only on black NOTE: remove fluff, keep the bridge diagnostic and fast

Slide 3 — BODY (1 of 4)

ROLE: point HEADLINE: 1. Your ROAS broke. Your funnel did not. SUBHEAD: A ROAS day is a snapshot. The funnel runs on weeks. EMPHASIS: did not | weeks VISUAL: type-only NOTE: make this feel calming, not defensive

Slide 4 — BODY (2 of 4)

ROLE: point HEADLINE: 2. A discount tells the algo your price was wrong. SUBHEAD: It also tells your buyer to wait for the next one. EMPHASIS: price was wrong | wait for the next one VISUAL: type-only NOTE: keep the claim sharp but not absolutist

Slide 5 — BODY (3 of 4)

ROLE: point HEADLINE: 3. AOV trend is the leading indicator. SUBHEAD: If AOV is holding, the bad ROAS day is creative or audience. Not price. EMPHASIS: leading indicator | creative or audience VISUAL: type-only NOTE: this is the core diagnostic slide, emphasize AOV not ROAS

Slide 6 — BODY (4 of 5)

ROLE: point HEADLINE: 4. The buyer needs a stronger reason. SUBHEAD: Lower price is easy. Better proof is what changes the click. EMPHASIS: stronger reason | Better proof VISUAL: type-only NOTE: added to satisfy 8-slide minimum and make the pivot more useful

Slide 7 — BODY (5 of 5)

ROLE: point HEADLINE: 5. The fix is upstream, not at checkout. SUBHEAD: New creative beats new discount in 9 out of 10 tests I have run. EMPHASIS: upstream | 9 out of 10 VISUAL: type-only NOTE: final teaching slide before CTA, bridge back to the tracker

Slide 8 — CTA

ROLE: freebie hook HEADLINE: Comment "NUMBERS" and I'll send you the exact ROAS / ATC / Bounce tracker I run my $1M+ months on. Plus a 3-question read on your bottleneck. SUBHEAD: (none) EMPHASIS: NUMBERS | $1M+ months BACKGROUND_IMAGE: GGim/Pictures/Gustavs2-h980px.jpg BACKGROUND_DIM: 0.7 VISUAL: founder portrait dimmed darker for CTA contrast; lime callout on NUMBERS NOTE: copy is FROZEN — verbatim from hooks.md

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