H1 — The narrative on the bad day

Slide 1 — COVER

ROLE: hook HEADLINE: I went bankrupt in 2017. SUBHEAD: Built a $100M e-comm engine since. EMPHASIS: bankrupt in 2017 | $100M e-comm engine VISUAL: type-only on black, centered NOTE: footer t.me/gustavsgotauts top-right

Slide 2 — TRANSITION

ROLE: bridge HEADLINE: HERE IS WHAT BREAKS 90% OF FOUNDERS SUBHEAD: It is not the market. EMPHASIS: 90% OF FOUNDERS VISUAL: type-only on black, centered

Slide 3 — BODY (1 of 5)

ROLE: point HEADLINE: 1. The story you tell on the bad day. SUBHEAD: A 0.43 ROAS day is data. The narrative around it is what kills you. EMPHASIS: bad day | narrative VISUAL: type-only

Slide 4 — BODY (2 of 5)

ROLE: point HEADLINE: 2. The belief that effort equals output. SUBHEAD: Working harder kept me in logistics for 3 years. Then 2017 hit. EMPHASIS: effort equals output | 2017 hit VISUAL: type-only

Slide 5 — BODY (3 of 5)

ROLE: point HEADLINE: 3. The fear of looking foolish to family. SUBHEAD: $810K in paused payouts felt like the moment everyone said it would. EMPHASIS: looking foolish | $810K VISUAL: type-only

Slide 6 — BODY (4 of 5)

ROLE: point HEADLINE: 4. Optimizing for revenue, not cashflow. SUBHEAD: A great ROAS day you cannot afford to scale is not a great day. EMPHASIS: revenue, not cashflow | cannot afford to scale VISUAL: type-only

Slide 7 — BODY (5 of 5)

ROLE: point HEADLINE: 5. Hiring when revenue justifies it. SUBHEAD: Leaders grow leaders. The system does not wait for revenue to allow it. EMPHASIS: when revenue justifies it | Leaders grow leaders VISUAL: type-only

Slide 8 — CTA

ROLE: freebie hook HEADLINE: COMMENT "NUMBERS" SUBHEAD: I will send the exact ROAS / ATC / Bounce tracker I run my $1M+ months on. Plus a 3-question read on your bottleneck. EMPHASIS: NUMBERS | $1M+ months VISUAL: lime callout on NUMBERS, body type-only