Business
Gustavs Gotauts runs three concurrent businesses, plus the personal brand that feeds all of them. This is the operating snapshot — what each one is, what stage it's in, and where AI is in the picture.
1. Yourgreenhouses.com (YGH) — primary
D2C e-commerce brand selling Scandinavian-quality polycarbonate greenhouses to the US market (40-50+ homeowners, $3-4k AOV).
Founded: 10 January 2024 as a D2C brand, on top of a 15-year European greenhouse manufacturing track record (wiki/founder/founding-story.md).
Today: - $16M+ total revenue since Jan 2024 · $3M/month run rate · 6.69× ROAS - 3,800+ orders fulfilled · 4.7★ on 2,300 Trustpilot reviews - 3 manufacturing facilities (NY, FL, Ontario) · Jacksonville FL warehouse opened 1 May 2026 - Currently raising $10M (Kickstarter + Indiegogo InDemand + StartEngine Reg A+) — campaign not yet launched
Stage: scaling. First $1M+ month was December 2025 ($1,151,379). Highest single day = $810k pre-payout. ROAS range 0.43 → 5.92.
See also: - Brand book — about / icp / offers / messaging (locked, last reviewed by Gustavs) - AI implementation — what AI does for YGH today - Founder profile — origin, quotes, numbers, anecdotes - Gaps — open questions (number reconciliation, father's name, etc.)
2. eCOMHUB Agency — coaching arm
E-commerce coaching business. 10,000+ founders coached. Co-ran weekly e-com news LIVE on YouTube with Jānis Dzalbis in 2023. Telegram channel t.me/gustavsgotauts is the public surface; cabinet content engine @gotauts is the growth flywheel.
Stage: steady. Cash-positive. Acts as the funnel for YGH evangelism and the public-brand authority layer.
3. Personal brand (@gotauts)
Public-facing content engine — Instagram, Telegram channel, future TikTok. Built and shipped May 2026. Carousel pipeline (Caleb-pattern + viral test variants) running through test.messaging24.com/dashboard/. First publication queue ready; 22 test drafts in Canva awaiting promotion to Saved Concepts.
Stage: Phase 1 LIVE. Brand book locked, visual references R1–R3 locked. Email provider gate (Resend) still open. ManyChat funnel wiring pending. See test.messaging24.com/dashboard/ for live state.
Cross-business themes
- The "15 years ago" founder origin — universal. Used in YGH ads (father story), eCOMHUB coaching (background credibility), @gotauts content (lived weight). Single arc, three audiences.
- Real receipts only — the bonding principle across all three. No stock imagery, no aspirational mock-ups, no listicle hype. See philosophy.md.
- System over hustle — "This year we are building a system that builds a company." The cabinet (this AI OS) is the system layer for that operating shift.
What's NOT a business yet (clearly flagged)
- B2B / Wholesale channel (P4) — flagged in
telos/PROJECTS.md. Not started. - International expansion beyond Baltics — milestone 8 in 260-day mission. Q4 2026 target.