People & Places

Names, events, locations, and entities Gustavs has referenced across the full channel history (2023–2026).

People / entities

• Gustavs Gotauts — founder, posts everything in the channel.
• Family — wife + fourth child born ~Apr 2025. Daughter born ~May 2023 (referenced in early voice messages).
• Alex Fedotto — product-research mentor (2023). Earlier brands credited: Goodie, Snow. Source of the original challenge's product picks.
• The Drainist — email-marketing mentor (2024). Suggested the financing-platform exploration.
• Unnamed product manager — May 2024 hire that introduced the product tree framework.
• Unnamed Apr 2024 investor — offered 12% for $200k (~$1.6M valuation); also gave the "build a competitor brand to yourself" advice.
• Durov (Pavel Durov, Telegram) — interview + 41st-birthday post cited 12 Nov 2025 as a personal "we don't have time" trigger.
• Unnamed $1.1B e-com founder — source of the "focus on sales, everything else solves itself" lesson (podcast: youtu.be/nSCWNIHBA5U).
• Previous accountant — took 1% of revenue; replaced by Finaloop.
• Janis Dzalbe — partner at ecomhub.agency; co-hosted weekly e-commerce news LIVE on YouTube (2023).
• Maija — Gustavs' daughter; kindergarten graduation May 2024.
• @Lelde_Ko — joined the first mentoring group (Jan 2024).
• Iman (likely Iman Gadzhi) — referenced: "at one point, you spend most of your time proving that you're not bad" (Feb 2024).
• Alex Hormozi — referenced content about refund strategies (Jun 2024).
• Reinis Sembergs (@ReinisSembergs) — suggested Viably revenue-based lending (Jun 2024).
• Ahmad Samhan — podcast guest: "from $717 in pocket to 4,000 clients monthly" (2023).
• Brand guy from Canada — unnamed; call about brand direction (Jan 2024).

Events / communities

• 10k Challenge (May–Dec 2023) — the channel's original premise: build an e-commerce brand from zero → $10k profit in 3 months.
• ecomhub.agency — Gustavs' e-commerce agency; co-hosted weekly news LIVE on YouTube (2023).
• BBA (Billion Dollar Brand Academy) — Alex Fedotoff's program; Gustavs was in it for one month (Mar 2024): "a good place to learn basics and get kicked in your ass."
• E-commerce Berlin Expo — speaker application submitted Oct 2024 ("one of the biggest e-commerce stages").
• Ecommerce Scaling Secrets — Elite Mastermind (Miami, 14–17 Oct 2025). Link shared: go.ecommercescalingsecrets.com/elite-mastermind.
• Unnamed Las Vegas trade show (Jan 2026) — first ever for the company.
• US TV appearance (teased Apr 2026).

Places

• Latvia / Riga — base ("Latvia time" for livestreams). GMT+2. Midsummer festival (Jun 2023).
• USA — primary sales market from day one (Jan 2024). D2C + B2B + warehouse. US LLC registered 2024.
• Canada — brand guy call (Jan 2024); factory relocation considered Sept 2025.
• New York — first trip to that side of the ocean, Sept 2025.
• Miami — mastermind Oct 2025.
• Las Vegas — Bellagio, trade show Jan 2026.
• Dubai — company registered Mar 2024 (~floor 34). Extended stay through Q1 2024. Stuck there Feb–Mar 2026; €10k last-minute flight home.
• Egypt ("Egyptian Maldives") — family vacation Feb 2024.
• Germany — target market for Amazon.de; 3PL logistics center; needed VAT number (2023).
• Florida / Jacksonville — first US warehouse, opens 1 May 2026.
• Home Depot, local nurseries, hardware stores — scouted; nobody selling the product category yet (white-space thesis).

Products (internal names)

• Tio — Gustavs' term for "my youngest" product, mentioned on 9 Dec 2025 video. Likely the newest SKU in the ladder at that time (may refer to the $100 CPA product, or the ebook front-end, or the newest launch). Context: "My theory with my youngest one, Tio, is that the problem is you don't spend enough money."

Brands (Gustavs' own)

• Pawfinds — the pets brand from the 2023 10k challenge. Dropshipping via CJ. Abandoned.
• velosock.com — brand Gustavs helped scale from ~4,000 to ~220,000 EUR/month (cited as proof of experience, 2023).
• Current brand (unnamed) — $3k AOV, gardening niche. Launched Jan 2024. Still not publicly revealed as of Apr 2026.

Tools / products named

• Shopify Payments — lost Jan 31 2024, restored May 2025 (16 months), intermittent since.
• Stripe — used as fallback after Shopify freeze; also froze funds Mar 2024 and May 2024.
• PayPal — held ~$40k Feb 2024; unblocked Feb 29.
• Finaloop — bookkeeping, $400/mo (replaced 1%-of-revenue accountant).
• Klaviyo-class email — implied (1.7M/mo sends).
• Wise, Mercury, Revolut — explicitly not sufficient for the US credit build.
• Airwallex — payment processor account created Aug 2024.
• Adyen — requires $1M+ monthly minimum; explored 2024.
• Wayflyer — revenue-based financing; rejected (requires 6-month history).
• Viably (runviably.com) — offered potential $500k credit line (Jun 2024).
• Hotjar — session recordings; watched 20-30 min/day (from Jan 2024).
• minea.com — product research tool (2023 challenge).
• Kalodata — TikTok Shop research tool (Aug 2024).
• Swotzy (swotzy.com) — logistics aggregator for small-volume shippers.
• CJ Dropshipping — chosen then abandoned (2023).
• ChatGPT — used for decision-sanity but publicly flagged as sometimes wrong vs data.