PEOPLE

Add people here as you work with them. See PEOPLE-template.md for the full profile schema. Categories below are starters — feel free to rename, merge, or add new sections.

Core Team

(add yourself or anyone in your inner circle here)

EA (Executive Assistant)

Role: Runs day-to-day operations, hiring process, scheduling Communication: WhatsApp / direct Trust: High — can act on CEO instructions Notes: Receives task briefs drafted by CEO Agent. Works from people/hiring/ and projects/ files.

Partners

Co-owners, investors, strategic partners. See PEOPLE-template.md for the full profile schema.

(none recorded yet)

Colleagues

Peers, advisors, external collaborators you work with regularly but don't employ.

(none recorded yet)

Employees

Direct reports and contractors on payroll.

(none recorded yet)

Key Relationships

Suppliers

• DE supplier — call scheduled April 9 at 17:00 (discuss new SKU)
• Review quarterly; relationship maintained by Gustavs directly

Competitors

• GreenDome — launched wholesale programme last week (April 2026). B2B segment target overlap. Monitor via Market Scout.

Open Hiring

Head of Sales

Priority: High — see DECISIONS.md D1
Brief: people/hiring/head-of-sales-brief.md
Requirement: Closing-focused, B2B experience preferred, can operate autonomously
Timeline: Hired by June 15, 2026

Context for AI Agents

When writing anything for or about the team: - Tone is direct, warm, action-oriented - EA is a trusted operator — give her full context, clear next actions - Gustavs communicates mostly via voice notes and short messages - Decisions come from Gustavs; execution is delegated