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---
file: content/freebie/dm-flow.md
purpose: tool-agnostic DM funnel script for the NUMBERS comment trigger
brand: gotauts
language: en
last_updated: 2026-05-05
last_reviewed_by: gustavs
tool: pending-impl
flow_url: pending-impl
---

# DM Flow: NUMBERS Funnel

Script for the auto-DM flow triggered when someone comments `NUMBERS`
on an @gotauts educational carousel. Tool-agnostic — implements
identically in **ManyChat** or **GoHighLevel** depending on which seat
Gustavs/eCOMHUB already has. Decision and tool URL go in this file's
frontmatter at impl time.

## Trigger

- **Source:** comment on @gotauts IG post.
- **Pattern:** comment text contains `NUMBERS` (case-insensitive, word
  boundary).
- **Filter:** ignore replies to other comments (only top-level comments
  count, otherwise threaded reply spam triggers the funnel).
- **Rate limit:** one DM per IG account per 24h, regardless of how many
  posts they comment on.

## Node 1 — open DM

**Wait:** 30 seconds (avoids "auto-reply spam" flag from Meta).

**DM body:**

```
Hey 🙏 thanks for commenting NUMBERS.

Here is the 3-question read on your bottleneck:
{TALLY_URL}

Once you submit, I will DM the exact tracker I run my $1M+ months
on, plus the row that matters most for your specific situation.

Takes 30 seconds. Real numbers, no fluff.
```

**Variables injected:**
- `{TALLY_URL}` — pulled from `wiki/content/freebie/qualifier.md`
  frontmatter `tally_url:`. URL appends `?source_post=<post_id>` so
  the form knows which carousel drove the lead.

## Node 2 — wait for Tally webhook

The flow pauses here until Tally fires its submission webhook to
the DM tool's webhook endpoint.

**Timeout:** 7 days. If no submission, send the Node 5 follow-up DM
and close the flow.

**Webhook payload:** see `qualifier.md` "Webhook payload" section.

## Node 3 — DM the tracker (variant by Q2 bottleneck)

**DM body (template):**

```
Got it. Your bottleneck looks like {Q2_BOTTLENECK}.

Here is the tracker I run my $1M+ months on:
{TRACKER_URL}

The row that matters most for you: {ROW_FOR_BOTTLENECK}.

2-minute Loom showing how I read it daily:
{LOOM_URL}

If you want to go deeper, the Telegram is here:
{TELEGRAM_INVITE_URL}
```

**Variables:**
- `{Q2_BOTTLENECK}` — verbatim from form (`cashflow` / `roas` / `team`
  / `product` / `mindset` / `other`)
- `{ROW_FOR_BOTTLENECK}` — from the lookup in `qualifier.md`
- `{TRACKER_URL}` — from `numbers-tracker.md` frontmatter
- `{LOOM_URL}` — from `numbers-tracker.md` frontmatter
- `{TELEGRAM_INVITE_URL}` — unique per-lead invite link, generated
  via Telegram Bot API. Allows tracking which leads actually join.

## Node 4 — tag + log

**Tag in CRM:**
- `sub_persona: {Q1_VALUE}` (`Validator` / `Operator` / `Scaler` /
  `Other`)
- `bottleneck: {Q2_VALUE}`
- `source_post: {POST_ID}`

**Append row to** `wiki/content/leads.md`:

```
| {timestamp} | {Q3_EMAIL} | {sub_persona} | {bottleneck} | {POST_ID} | pending |
```

The `pending` flag flips to `joined` when the Telegram invite link is
clicked (Telegram bot webhook updates the row).

## Node 5 — 7-day no-submit follow-up (Phase 2)

If Node 2 times out (lead commented but never submitted), DM:

```
Hey, just checking in.

The tracker is still here if you want it:
{TALLY_URL}

If now is not the moment, no worries. The Telegram is open if you
want the daily numbers without filling anything out:
{TELEGRAM_INVITE_URL}
```

Closes the flow. Lead does NOT get appended to `leads.md` (no email
captured).

## Smoke test (must pass before going live)

1. Comment `NUMBERS` on a test post from a secondary IG account.
2. Within 2 minutes: Node 1 DM lands ✓
3. Tally form opens, all 3 questions render correctly on mobile ✓
4. Submit form. Within 5 minutes: Node 3 DM lands with all 5 variables
   correctly substituted ✓
5. Open the tracker URL — Notion/Sheet loads, columns intact ✓
6. Open the Loom URL — video plays, audio works ✓
7. Click the Telegram invite — Telegram opens to channel join page ✓
8. `wiki/content/leads.md` shows a new row matching the test ✓

If any step fails, do not declare the funnel live. Document the failure
in `ops/agents/content-agent/changelog.md` and fix.

## Tool decision matrix

| | ManyChat | GoHighLevel |
|---|---|---|
| **Pricing** | Free tier (≤1k contacts), $15/mo (≤5k) | $97–297/mo, included if eCOMHUB has a seat |
| **IG comment trigger** | Native, well-tested | Native, requires connector setup |
| **Webhook in/out** | Native | Native |
| **Telegram bot integration** | Via Zapier | Via Zapier |
| **CRM tagging** | Lightweight tags | Full CRM with pipelines |
| **Recommended when** | No existing GHL seat; want fastest ship | Already on GHL stack; want unified CRM |

The voice notes (consultant) specifically prescribed GHL. If Gustavs
already has a GHL seat for other funnels, use GHL. If not, ship on
ManyChat — switching later is a one-day migration.

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